Publication
🗓 CIPR 2026 will take place in Nizhny Novgorod on May 18–21
In recent weeks, my attention has been focused on the Digitalization of Industrial Russia conference. I will be there to moderate two sessions—one on autonomous demand in AdTech and another on components for the video game industry.
🗓 CIPR 2026 will take place in Nizhny Novgorod on May 18–21
Friends, in recent weeks all my attention has been focused on the Digitalization of Industrial Russia conference. Every spare minute—and quite a few that were not spare—has gone into preparing for this important cross-industry event. Yes, I will be there. And I will not just attend: I will moderate two excellent sessions. Clear some space in your calendars 😏
✅ “AdTech. Autonomous demand”
We recently published a post arguing that AI agents may soon replace the apps on our phones. That future is already knocking at the door. When it enters, the rules of the advertising market will change dramatically. The winners will be those who prepare in advance for what I will boldly call a revolution. That is the subject of my first session.
📍 Hall 12
🕒 May 19, 10:00–11:00
✅ “Components for the video game industry”
Have you heard about RAMmageddon? Perhaps you have even read our first and second posts about it ✨ When computer hardware is in short supply, users may appear to be the main victims, but every part of the video game industry suffers—including developers. They have to adapt to new constraints, perhaps by reducing visual fidelity for optimization. Otherwise, only three members of the PC master race will be able to run their hardware-hungry title; the game will not pay for itself, and the studio will close. What can be done? Options do exist. I invite you to the second session, which I will moderate, to learn more :)
📍 Hall 3
🕒 May 20, 13:45–14:45
Technical details, directions, and the full conference program are available on the CIPR website.
See you in Nizhny Novgorod! 🌟