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Lenovo is winding down XR in the US. Another alarm bell? 😱
According to Skarred Ghost, Lenovo is shutting down its US XR division and changing course. Instead of corporate VR/AR solutions, the company is going to rely on consumer wearable devices with AI under the Motorola brand.
Lenovo is winding down XR in the US. Another alarm bell? 😱
According to Skarred Ghost, Lenovo is shutting down its US XR division and changing course. Instead of corporate VR/AR solutions, the company is going to rely on consumer wearable devices with AI under the Motorola brand.
It's funny, because it was Lenovo that released the Rift S, perhaps the last mass-produced wired Oculus headset. After that there were ThinkReality VRX, Legion Glasses and other devices, but there was no longer the feeling that Lenovo was seriously going to fight for the XR market.
The news itself does not look like a sensation. But this is not the first signal: VR winter is coming.
The most striking harbingers of a possible apocalypse, in my opinion, were the massive closures of VR game studios, the cancellation of games and the circus tricks of Meta*, which abruptly changed its shoes and put the VR direction under the knife. After these three horses, a whole herd of harbingers of the end fell. And among this stream, I was especially alarmed by the trend towards the release of VR exclusives in a “flat” PC format. First it became known that Moss would be released on a regular PC. Then news appeared about a port of Arizona Sunshine - a game that for many has become a symbol of the heyday of VR!
And now Lenovo is actually admitting that today it is more interesting to invest in wearable devices with AI than in XR. This is not the “death of VR” yet. But the feeling of late autumn in the industry is becoming stronger 🍂